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Toronto Live Map · Design story

The design story: drawing Toronto in wood

Thirteen versions in nine days. This is how the Toronto Live Map became a piece of wall art: what we kept, what we left out, and why the lake is drawn the way it is.

The design story in 33 seconds, silent. Every version of the map, in order, then our prototype lit up in Demo mode.

It started with a question

The shoreline. The islands. The ravines.

What if the city we move through every day could hang on the wall as art? Something between a transit map and a drawing: warm, quiet, and unmistakably Toronto.

So we drew the real city. The subway lines follow their real paths across Toronto, traced from open map data. The shoreline is the real shoreline. Toronto's odd, lovable shape is all there.

Thirteen versions in nine days

The first version was a sketch: lines, a lake, and a dot for every station. It looked like a map. Now it had to feel like Toronto.

Each version after that answered one question.

  1. Finer lines. Thick lines shout. Thin lines let the wood show through.
  2. A name for the lake. "Lake Ontario", in italic capitals, in the lower right.
  3. Room for every station. A frame around the map, and stations spaced so that each one has its own small circle.
  4. A title. TORONTO LIVE MAP, across the top, in a bold serif.
  5. The neighbourhoods. The hardest part. More on that below.
  6. The right lettering. One family of letters for everything, in different weights.
  7. Parks and ravines. The green spaces, drawn as the finest hatching on the board.
  8. A maple leaf that moved. It started in the lake. It ended by the compass.
  9. A signature. Our maker's mark, set into a break in the frame, like a name at the bottom of a print.

Which neighbourhoods made the cut

Toronto has well over a hundred neighbourhoods. A 20 × 16 inch board has room for about twenty names before it turns into a phone book.

So we drew the map in three voices.

Did we leave out your neighbourhood? Probably. That is the one argument every Toronto map starts. But look closer: your station is there, with its own light.

Close-up of the Toronto Live Map: Lake Ontario engraved as rippling contour lines around the Leslie Street Spit, below The Beaches, The Danforth and Leslieville
Lake Ontario, in contour lines, below Leslieville and The Beaches. A real photo of our prototype.

Why the lake ripples

On most maps, the lake is a flat blue shape. On wood, a flat shape is just an empty patch.

So we drew Lake Ontario as rings of contour lines, following the shoreline outward, the way ripples move away from a dropped stone. Up close they look like the grain of the wood. From across the room they look like water. In the photo above you can see them wrap around the Leslie Street Spit.

Four tones of engraving

The whole map is one colour: the warm brown of engraved wood. The depth comes from how dark each part is engraved.

That is why the map reads calmly from the sofa, and keeps rewarding you when you stand in front of it.

The lettering

We chose one family of letters, Fraunces, a soft serif with a little old-world warmth. Bold capitals for the title. Italic for the big names and the water. Small, widely spaced capitals for the neighbourhoods. One family keeps the map calm. The different weights keep it readable.

The bottom-left corner of the engraved map: Etobicoke and the Humber River, hatched parks, a maple leaf above a compass rose, the legend Lines 1 2 4 5 6, and a 0 to 2 km scale bar marked downtown scale
The compass corner: a maple leaf, a compass rose, the line legend and a scale bar.

The compass corner

Every good map has a corner where it explains itself. Ours sits in the bottom left, below Etobicoke: a compass rose with a natural maple leaf above it, the legend "Lines 1 2 4 5 6", and a small scale bar from 0 to 2 km.

The scale bar says "downtown scale" for a reason. To fit the whole city on one board and still give every downtown station room to breathe, downtown is drawn at true scale and the suburbs are gently squeezed towards it. A few stations were nudged apart too, so that no two lights crowd each other. Honest maps tell you when they do that.

Then, a light in every station

Only when the drawing was finished did we add the light. Behind each of the 108 stations sits one small light, set into the wood. By day you see a quiet engraving. By night you see the city move.

How the lights know when a train arrives is its own story: read how it works.

The whole Toronto Live Map on a wall in a light wooden frame, with every subway station lit in a colour mode
The finished prototype on our wall in Toronto, in a colour mode with every station lit.

Where it is made

Natural wood, engraved and set in a real wood frame. The frame and some finishing details may still change before production.

Designed in Toronto.

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